We created a
new breed of gym
- We delivered
- CONCEPT CREATION
- BUSINESS STRATEGY
- NAMING, BRAND & IDENTITY
- LOCATION DESIGN & BUILD
- PRODUCT DEVELOPMENT
- SOCIAL MEDIA MARKETING
- WEB DESIGN & BUILD OPERATIONS
CREATING AN EXPERIENCE-CENTRIC AND INSTAGRAMMABLE GYM
GRAFTISM is about the experience. We designed and engineered a space that enables people to lift in one of a kind environment, meet like-minded people, build relationships, and have an enhanced retail experience.
The health and fitness industry is part of a bigger experience-centric movement shaping how consumers interact with businesses and consume and experience products and services. Labelled as a ‘New Breed of Gym’, GRAFTISM is considered a leader and innovator in this shift.
Digital experiences were a priority to elevate our experience-centric goals. We crafted a content creator-friendly/Instagrammable space that resulted in GRAFTISM becoming one of the most popular in-person and social media destinations.
BUILDING THE GRAFTISM CULTURE AND COMMUNITY
The GRAFTISM ideology brings a group of like-minded people together; you could say, a tribe of hard workers (GRAFTERS), with similar ideas and goals. We strived for a positive community, encouraged new relationships and interactions, and set up processes to support our members.
We focused not only on one-of-a-kind lifting and exercise experiences but on building a recognised culture and a positive community of GRAFTERS.
BUILDING A BRAND WITH REAL PEOPLE
With a vision to encourage, inspire and educate people, the GRAFTISM culture and community expanded as it resonated with more people. By focusing on sharing user-generated content across our platforms, we prioritised championing the community. We built worldwide recognition by empowering our people.
We developed the brand further by designing and producing an apparel and accessories collection. GRAFTISM expanded outside the gym with people sporting our merchandise worldwide, connecting the brand with a broader audience.
ENHANCED STORE ATMOSPHERE AND PRODUCT RANGE
A key goal was to increase sales by providing customers with everything they needed, from supplements to apparel. We understood the customer experience shortfalls, so we focused on developing an enhanced retail atmosphere and the most on-trend product range.
Our team worked with innovative retail space designers, conducted extensive market research, and surveyed members. We engineered a functional business model that catered to consumer demands, increasing sales and profits.
RECOGNISED FOR INNOVATION AND RESULTS
GRAFTISM gym was voted London’s no.1 independent gym at the UK Fitness Awards, and Muscle and Fitness magazine labelled GRAFTISM as “A New Breed of Gym”.
GRAFTISM is known for its immersive and multi-dimensional experience. With our functional business model at the core, GRAFTISM has become a successful and profitable brand, expanding its franchise model and launching its product range on Amazon.